Whether we're at a trade show, meeting, speaking with a new client or speaking with an existing client, people always ask the same question.... what is the new "hot" tchotchke promotional product in the industry? People are tired of coffee mugs and hats, they want something new and innovative to help showcase and develop their brand. 20 years ago it was all about tchotchke computer accessories like mouse pads and flash drives. People branded these tchotchkes with their company logo used them in and out of the office. Tech themed tchotchkes are still popular, but in the last 5 years or so power banks and wireless phone charges have taken over.
But what about right now? What is the latest trend in the tchotchkes industry? The answer is high-end apparel. Companies want to align their company logo with one of recognition and perceived status such as Patagonia, North Face, Under Armour, Peter Millar and Vineyard Vines. They want quality and want their logo imprinted on something of quality as well. It costs more of course, but if you give your employee or customer a Patagonia or North Face fleece, they almost certainly keep it and wear it. And that is holy grail of the tchotchkes world... make sure what you're spending money to brand with your company logo is used by your target audience and not thrown away. 